(They were set to play Coachella in 2017 until Ademo was refused a visa.) But while rhymes about dope, sex, and just trying to get by have been MCs N.O.S and Ademo's stock-in-trade, it’s their vulnerability that’s made the French Algerian brothers one of the country's biggest-selling acts-and one of its most promising exports to the English-speaking world. Since the duo debuted in 2014, they’ve been perfecting that vibe: a mix of gritty, street-level realism and warped, fever-dream surrealism. “These guys bravely turned down countless offers from every company in business to remain fiercely independent, and also stay in control of their own masters.Beyoncé and JAY-Z might've shot a video at the Louvre, but French cloud rappers PNL did them one better: In the clip for Deux frères’ opening track, “Au DD,” they turned the top of the Eiffel Tower into a drug den.
He wrote: “A huge congrats to my French brothers – the biggest and most influential duo out there – PNL, for breaking streaming records again in Europe this week. MBW understands PNL and Apple have inked an ongoing partnership, with further platform-exclusive content expected to arrive in future.Īpple Music’s Global Creative Director, Larry Jackson, responded to PNL’s new tracks arriving on the service in an Instagram story earlier this month (July 3). This was Apple‘s first meaningful foray into the world of artist exclusives since the infamous release of Frank Ocean’s Blonde in 2016. The LP’s ‘sales’ figures would have been given another boost recently following a special re-release of the album at the close of June, on Apple Music – featuring four new tracks which were exclusive to the service for a week.
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Since its release to the end of June, says SNEP, Deux Frères ‘sold’ (sales plus streaming equivalents) 264,300 units in France. PNL are an independent act who released Deux Frères both physically and digitally via distribution and services company, Believe.ĭeux Frères (Two Brothers), attracted over 113,000 sales equivalents in its first week on the French chart in April, going to No.1 and staying there for five weeks. Leading the pack of these French rap successes was Deux Frères by hip-hop duo PNL – an album which recently hit headlines for reasons other than its impressive sales (equivalent) performance in its home territory. And, as you can see below, records described as ‘Rap Francais’ claimed 50% of the Top 10 biggest albums in the period. SNEP says that 40% of the Top 200 albums in H1 2019 could be described as ‘French urban’ music. (That’s ‘selling’ as in, a combination of actually selling units, plus an ‘equivalent’ formula reflecting these records’ paid streams.)
What’s driving this exciting growth in market revenues?ĭomestic hip-hop is certainly playing an important role, with SNEP noting that out of France’s Top 200 best ‘selling’ albums in H1 2019, some 160 were by French artists.
That represents a significant climb: labels and artists generated some €31.2m ($35m) more across all formats in the first six months of 2019 in France than they did in H1 2018. But neither of these reductions was enough to prevent streaming dragging France’s recorded music market’s revenues up 12.7% year-on-year at the midyear point.
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Physical format revenues declined 4.26% year-on-year, while download revenues fell by 21.8%. This growth was largely thanks to a bountiful rise in subscription/paid-for streaming revenues, which increased by 25% to €138.1m ($154m) compared to H1 2018. These statistics (see below) show that overall streaming revenues in France grew 28.3% year-on-year in the first six months of 2019, to reach €175.3m ($195m).
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